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Mirimirage

Allusion is not Illusion

You'll pry my books off my cold, dead body. By the time you shift them all I'll be flat and dessicated.

Currently reading

Winter's Tales
Karen Blixen, Isak Dinesen
Black Lamb and Grey Falcon (Penguin Classics)
Rebecca West, Christopher Hitchens
Jonathan Strange & Mr Norrell
Susanna Clarke
Already Dead
Charlie Huston
The Rings of Saturn
W.G. Sebald, Michael Hulse
Lady Audley's Secret
Mary Elizabeth Braddon, David Skilton
Unequal Protection: How Corporations Became "People" - And How You Can Fight Back
Thom Hartmann
The City, Not Long After
Pat Murphy
You Can Sketch: A Step-by-Step Guide for Absolute Beginners
Jackie Simmonds
Lonely Werewolf Girl
Martin Millar
Hitting the Road: The Art of the American Road Map - Douglas A. Yorke, John Margolies Before oil companies could make heaps of moolah, they had to create a need for gasoline. This required convincing early auto owners, who primarily drove short distances in urban settings, to take longer drives. But how, and where? At the beginning of the century, few roads were suited to car traffic, and they were not marked on maps. So, oil companies began producing maps -- with their names or logos, naturally -- to be distributed gratis at filling stations.

This sounds simple now, but involved monumental effort. Not only was it a marketing campaign that created an entirely new motoring culture, but the oil companies not only mapped and marked but in many cases created the roads themselves. State and especially federal government involvement came much later, and often followed routes that had been laid out by the oil companies.

Oil company maps were also highly influential in developing touring behavior (i.e. driving around seeing things rather than getting to a destination) and encouraging women to drive.